US States Targeted Traffic
One of the things that advertisers should pay attention to is age, gender, Zero in on your designated prospect audience with US States targeted traffic. location, and more in order to personalize their targeted ads.
- Considering consumer behavior:
In mobile marketing, we should aim to produce ads that have the most impact on the audience with the least explanation and targeting the user within 3 seconds should be the goal of the marketing expert.
Types of mobile advertising methods
The first part introduces the in-app advertising capabilities of using all the categories for different advertising purposes, and the second part introduces the types of ads suitable for app owners.
SMS Advertising:
This method, which is less commonly used today due to the invention of new mobile marketing methods, has been one of the most effective methods of advertising in the past, although it is still used by some companies and you need some space to do this. And take the time to send in the list of audience numbers of the place you want at the best time, your ad text that should have the most impact on the shortest sentences.
Keep in mind that the conversion rate for messages will be very low if you send them in bulk, and your message will never reach a large volume of users for various reasons, or you will be blocked immediately after viewing. Therefore, it is recommended to use promotional SMS only for specific segments or campaigns appropriate for older and retired customers.
One of the most successful techniques for sending bulk SMS is using an SMS secretary, for example, asking users to submit a 2-digit price list, and then you have a database of people interested in a category.
Social media advertising
Advertising on social networks such as Twitter and Facebook in all countries is carried out regularly through the advertising panel. One of the most effective methods of mobile advertising in Iran is the use of telegram which is very efficient, and you can spend with minimal time, Introduce your services and products to a wide range of people. It is interesting to know that according to recent research, Telegram has over 40 million Iranian users, over 550,000 channels and one billion Persian content, which has provided a good platform for mobile marketing.
Notification cover ads
In this way, a specific message is sent to specific application users at a specific time, be careful to use this method for marketing and maintaining your users, and do not bother users with irrelevant submissions, while many Appstore’s like The market café has been hit hard by other notifications by sending a notifications cover to invite Install. Pushout, one signal, Subscribers are the most popular services of Pushout Advertising Notification Services.
The second largest and most favored virtual network of the world, with over 15 million users in our country alone, is Instagram. Like telegram, Instagram has a lot of fans, so most Instagram users spend several hours a day surfing, making it the perfect platform for mobile advertising. You can get a great audience on Instagram by publishing the right video or photo and writing appropriate, short and effective text and you can get great feedback with minimal cost and time. In previous articles on social media content production, extensive publicity in this space and the duties of digital marketing manager have been discussed in detail.
Mobile marketing by location
Mobile advertising based on location or location is another method of mobile marketing that is displayed considering the user's location. For example, do what many companies are doing as part of their overall marketing strategy - buy mobile traffic to boost your brand online. some advertisers or mobile marketers only want users who are within 2 kilometers of their business to view their mobile ads and use them with their business. Of course, this type of advertising is still not implemented in Iran with software and advertising plans.
In this way mobile advertising you use mobile applications to advertise and provide your services. For example, you can make an effective video by making a promotional video and using it to start or end popular games.
Tippell, Dima, Dart and Magnet are companies that work exclusively on in-app advertising.
Advertising in mobile applications and games
* Increased number of app installs
The hot topic of these days is the internet-based app business, comparing ways to increase installation and app installs. One thing that should not be overlooked is considering the right strategy before launching your advertising campaigns for installation and purchase. Big businesses don't start selling campaigns and increase installation before branding and increasing the audience database. Keeping the UI and UX principles in mind is also a prerequisite for any online product, and you can check for the lack of hurdles in the app with frequent testing and using crash testing tools such as bet abound.
Launching an app has many problems and expanding it regardless of monetization model, customer journey cycle and mobile marketing strategies and getting advice from digital marketing consultants will only waste your time and money.
For example, a news app manager should consider a buy targeted mobile traffic cycle for the user and his / her client to attract and transform the user into an advertising channel to introduce to their friends. For example, a user on Google searches for a sports news phrase and enters your dedicated landing, and comes up with your special offer, such as registering a mobile number and receiving daily news. After one week when the news is sent via SMS and MMS, the app install link will be sent, and after installing the software, the user will be invited to a special prize draw by sending an invitation to friends and the app's client cycle will be in phase First comes to an end.
Traditional marketing used to introduce any product, even online services, such as billboards, events and exhibitions, and brochure publishing and QR CODEs, but today the ways to get an app can be divided into two types of free and cost-effective.
3 free ways to increase app download
- Implement Optimization Principles for APOSTER or ASO
Many digital marketers focus heavily on SEO and content and site optimization for search engines but neglect to optimize the content of the app's introduction page and so-called SEO content.
The basics of ASO include researching keywords and inserting them into the full text of the app's title and title, and then having fun photos, icons and videos to attract users to the introduction page. Providing regular updates and receiving positive reviews with high numbers and introducing at least 2 languages (such as English and Farsi) are other factors that make your store such as Google Play, Apple Store, Apple App, Mike, Precap’s and Cafe your market. Display the top of the searched word.
Generally, Appstore’s, which have higher installed and rated applications, show higher search results, and services such as appetitive have been developed to increase user engagement and rating.
So, a mobile marketer never underestimates this huge advertising capacity.
The most popular forms of application page performance analysis for Appstore’s are AppReadar , App Annie , ASODesk .
- Content Marketing
Introducing engaging content is the start of every startup and digital marketing expert for advertising and business expansion, so by presenting engaging and targeted content you first introduce users to environments such as social networks and blogs and then introduce your software.
- Mutual and Mutual Marketing
In this way, you work with other companies and businesses at no cost to use databases, email, social networks and other advertising opportunities to introduce each other.
Paid and paid app advertising
- Pay per install or CPI
One of the most common ways to increase installation is to pay advertisers per install, but you must use analytics to prevent fraud and fraud, and other metrics such as user engagement in the app and purchase and sign-in are also secondary factors. consider.
- Video ads
In this way, which is mainly aimed at branding and raising awareness, you pay for displaying CPM advertising or viewing full CPV video.
- Referral marketing or referral marketing
According to Marc’s site, 90% of users respond positively to links their friends post and do not look at it as advertising. As a result, many domestic and foreign companies, such as Snap and Topley, spend a large amount of their advertising budget on Referral marketing. For example, by sending download links to friends and installing and using them, you and the person traveling for free will receive a gift.
- Advertising and branding reporting
One of the most common ways for any business to publish PR news and articles about the benefits and applications of an app is to brand and raising awareness, and digital marketing experts are using this advertising channel to get backlinks as well.
- Ads on Stores App Store Search Ads
Cafe Bazaar, Apple Store, Google Play, Universal App, and Mike are among the top downloads for the Iranian app, providing targeted advertising to developers.
Application analysis
The main part of a digital marketing and mobile marketing strategy is optimization, analysis and conclusion. Measurement and analytics in mobile marketing disciplines are divided into two parts: in-app action analysis and attribution and out-of-app advertising combining.
Online application analytics tools include Amplitude, Firebase, and Google analytics, which show very useful statistics on user behavior on the app, shopping, registration, average active users, and so on. It should be noted that Firebase also allows you to send an advertising notification cover.
- Social media and influencer marketing
One of the most popular ways to introduce apps is to use the Twitter, Buy Facebook Traffic, and Instagram advertising panels, along with long-term processes with popular and influential people in subtle advertising collaboration social networks.